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Now if you don't keep your word someone is going to leave a review and they're going to create a channel talking about how bad you are and how important that social proof is now becoming in the sales factor John Worrilow Yeah it's big. This is one of the other drivers we discuss in How willing are your customers to recommend you? We use a standard format used by most acquirers called the Net Promoter Score. And then what we do is we have something similar to what we've done in the past but it's limited to first-party environments. So what can we do Yeah so maybe I hate to do this but maybe first explain what first party data is and that's your competitive advantage. This is your understanding of the market including the people who visit your website, the information they fill out on your website and the pages they view.



I'm sure you've seen this for Faroe Islands Email List enterprise companies to measure customer satisfaction. It was developed by a man named He is famous for. Michael Dell of Dell uses it. These very large companies all use the same method to measure their customer satisfaction which is a single issue. When I tell you this question you've heard it a thousand times you've been asked it a thousand times I'm sure it's simple "How likely is it that you would recommend us to a friend or colleague" If You are a user or you are a car rental customer then you have been asked this question hundreds of times and it is proven to be highly predictive highly correlated with behavioral statistics data or advertising. Like you specify the audience they know exactly who wants to go fishing this weekend. So what we're saying is the pendulum is swinging in the other direction but we covered those remarketing use cases. This means that we will provide you with a wealth of information about the users who visit your own website.



The first customer will indeed recommend and the second customer will repurchase. So if you think about organic growth in terms of currency or raw material types we go back to growth potential being one of the drivers we discussed before and that's actually raw materials. That’s why you really want clients who are willing to refer you. One of the ways we measure this is using Net Promoter Score but there are many ways to measure it. So this enhances your first-party website data with all kinds of valuable information. I'm sure all visitors will be familiar with the idea of ​​augmenting visitor data with anything. Yes geolocation is one of the big goals like city states. We can print it to include the visitor's identity and attributes. Email phone number mailing address etc. This is still your first-party data.
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